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Inverter Fusion – Identity

IFL are specialists in welding equipment, such as portable, stick, and digital welding machines – manufacturing most of their products in the UK from their facility in Honiton, Devon.

Asked to create a compelling and appropriate identity – professional, quality, memorable and right for the target market of engineers and trades professionals – 
I developed a strong, modern theme, pulling their corporate colours together with their primary experience – welding.

A photoshoot with a model created ‘The TIG’, a character that allows the company to speak in the third person. Along with this, a total product range shoot with high-end photo retouching – has enabled the business to communicate effectively – and consistently. Results? A year on year increase in sales of at least 15%.