Pop up exhibition system – every detail fully-illustrated.
Working freelance as part of the Ocado design team – we created Casino Ocado for use at events throughout the country.
The concept was based around Ocado Man – an all action character, seen in many roles across all of the various marketing communications sent out by Ocado. In Casino Ocado, he was like a ‘James Bond’ style character, delivering groceries to an illustrated Ursula Andress lookalike who is ordering her shopping from her laptop on the beach!
Everything fully illustrated – from the backdrop, ballastrades, mocktails – even the poker chips!